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Krass Monroe's professionals provide leading insight for the industries we serve. Based on our leadership, expertise, and experience, our professionals regularly publish articles in industry leading publications. Additionally, we provide periodic Outlooks and Newsletters to keep our clients and potential clients informed regarding mission-critical opportunities and risks.  At Krass Monroe, going "above and beyond" is the norm, not the exception - More Than a Law Firm.

While the information provided in these publications is intended to be helpful in a general sense, it is not intended, nor should it be used, as a substitute for specific legal advice.  An attorney- client relationship can only be formed after consultation with an attorney, and we encourage you to contact us with any specific legal questions.

Recent Publications
"Gift Cards"
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By Dennis L. Monroe

This month we are going to discuss a very relevant topic in the whole multi-retail arena: gift cards and gift certificates.  More and more franchise establishments are using gift cards, and they are becoming increasingly important for specialty shops and restaurants.    

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"Best Practices In Protecting And Enforcing..."
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By James A. Wahl

Trademarks, copyrighted works, trade secrets and proprietary business information form the core of any franchise system, and are frequently a company’s most valuable assets.  Trademarks, including service marks, logos, slogans and trade dress, define the brand identity as presented to the public.

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"Steps In A Succssful Restructure"
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By Dennis L. Monroe

Last month’s column dealt with getting ready for a downturn.  Much of the column discussed appropriate steps to take to minimize issues if, for some reason, the franchise business has to go through a restructure. 

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"When Is It Time To Change Management? "
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By T. MacIntosh and R. Palmer

Without exception, the success of any company, including a franchise company, is directly related to its leadership.  Conversely, the root cause of a failed enterprise is without question the product of the decisions (and non-decisions) of its leader.  Obviously then, determining when to replace the leader or the management team of a company will likely play a key role in determining the future of the enterprise.

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"Not Much Help From The New Tax Law "
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By Dennis L. Monroe

This time of year a person’s thoughts turn to taxes, and the latest tax act is euphemistically called “The Small Business and Work Opportunity Tax Act of 2007.”  This new tax act does not have a lot of good news, but it does provide a few special benefits to the franchise owner.

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"Reasonable Expectations"
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By Dennis L. Monroe

As background to this article, I would like to reference the recently distributed Asian American Hotel Owners Association (“AAHOA”) publication that listed their 12 points for fair franchising.  (AAHOA is an influential hotel group.)

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"What Does Exit Planning Have To Do With The Franchise World?"
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By Dennis L. Monroe

The franchise world is getting older.  Most of the major franchise systems were developed at least 20 to 30 years ago, and the average franchisee has aged along with the franchise.  The aging of the franchise systems and the franchisees have converged to create a significant need for franchisors to embrace the issue of exit planning for their franchise community. 

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